By this point the Lorax had to send the starving Brown Bar-ba-loots out of the area in search of food. The Lorax continued to fight the Once-Ler. All the while, the air was becoming increasingly polluted and darker as the industrialization progressed, the countless accumulated garbage was being dumped in rivers, and the few remaining Truffula trees were wilting. had produced its millionth product, the Lorax got out of the box and, despite his protests, fell back into the box to be shipped off with more finished Thneeds. started and how famous the Once-ler had become and how it had diversified, showing "Once-ler Cones", "Once-ler Burgers", a "Once-lermobile" and a blimp advertising Thneeds, then a stone with the word "Thneed" carved in it.
Some time later, at a major celebration, everybody reminisced about how Thneeds, Inc. As the Lorax protested against the Once-ler's actions, a bulldozer picked up the Truffula tree where he stood and the Lorax was thrown into a truck with the Truffula tree and caught in an assembly line. Soon, he called his relatives to help him grow his thriving business into a boomtown. It is also noted that the Truffula tree grows extremely slowly-ten years before the seed even becomes a sapling and at least ten years after that to grow to maturity-making farming the tree impractical. He insisted that he was only cutting one tree down and causing no harm, but when the Thneed sold quickly, the Once-ler began cutting down Truffula trees en masse to make more Thneeds. The Once-ler explained that he was using the Truffula tree's tufts to make something called a "Thneed.
The Lorax claims to speak for the trees, and demanded to know what the Once-ler was doing. After cutting down a Truffula tree, the Lorax popped out of its stump. The trees amazed the Once-ler with their texture and scent, and he soon built a small shop in the area. In the nearby pond lived the Humming Fish, and the Swomee Swans flew overhead.
Living among the foliage were the brown Bar-ba-Loots, who ate Truffula fruit from the local trees. The land once thrived with Truffula trees when the Once-ler first came to the area in a horse-drawn cart. He takes up an audience with the boy, and begins to explain the tale regarding the Lorax. Along the dark street, he comes to the residence of a man named The Once-ler, a man in dark green-colored gloves whose face is never seen. One night, a young boy living in a polluted, grim ghost town wanders down 'The Street of the Lifted Lorax'. The special was written by Theodor Geisel, based on his 1971 book of the same name. Seuss animated short produced by DePatie–Freleng Enterprises which first aired as a television special on CBS in the United States on February 14 ( Valentine's Day), 1972, and in Canada on CBC Television on October 22, 1972.
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